Kristen Guilfoil
Marketing and Communications Director @MagMutual
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WORK HISTORY
Marketing and Communications Director @MagMutual
Build and lead internal communications strategy+ Lead content strategy for multiple audiences+ Develop and expand marketing content strategy with the goal of diversifying topics and addressing all audiences + Execute content needs for policyholders, agents, and prospects - includes educational courses, articles, whitepapers, webpages, and emails+ Advise and contribute to social strategy by planning monthly topics and reviewing all posts and graphics + Oversee the direction and development of brand campaigns with a heavy focus on copy+ Guide copy strategy for website, social media, emails, sales collateral, video scripts, and landing pages+ Create brand messaging guidelines for all internal teams to use+ Lead corporate PR strategy+ Create big moment campaigns with newly published reports, product launches, and feature announcements+ Draft, publish, and share all company press releases - includes creating an external and internal communication plan+ Lead communications strategy for internal team, partners, and customers+ Work with HR on internal team initiatives - providing branding, messaging, and communications expertise and support+ Drive customer communications efforts + Work cross-functionally with various departments to lead and deliver on marketing needs throughout the organization+ Lead critical corporate projects such as annual report, investor presentations, and corporate branding exercises+ Oversee a team of writers, focusing on quality, efficiency, and establishing project workflows
EDUCATION
Media Bistro
Social Media
Ithaca College
BA
New York University
Publishing
ABOUT KRISTEN GUILFOIL
Strategic and creative marketing leader with over a decade of experience crafting…
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