Kristen Guilfoil

About Kristen Guilfoil

Strategic and creative marketing leader with over a decade of experience crafting…

Experience

1. Marketing and Communications Director

   MagMutual

   Jul 2023 — Present

   Build and lead internal communications strategy+ Lead content strategy for multiple audiences+ Develop and expand marketing content strategy with the goal of diversifying topics and addressing all audiences + Execute content needs for policyholders, agents, and prospects - includes educational courses, articles, whitepapers, webpages, and emails+ Advise and contribute to social strategy by planning monthly topics and reviewing all posts and graphics + Oversee the direction and development of brand campaigns with a heavy focus on copy+ Guide copy strategy for website, social media, emails, sales collateral, video scripts, and landing pages+ Create brand messaging guidelines for all internal teams to use+ Lead corporate PR strategy+ Create big moment campaigns with newly published reports, product launches, and feature announcements+ Draft, publish, and share all company press releases - includes creating an external and internal communication plan+ Lead communications strategy for internal team, partners, and customers+ Work with HR on internal team initiatives - providing branding, messaging, and communications expertise and support+ Drive customer communications efforts + Work cross-functionally with various departments to lead and deliver on marketing needs throughout the organization+ Lead critical corporate projects such as annual report, investor presentations, and corporate branding exercises+ Oversee a team of writers, focusing on quality, efficiency, and establishing project workflows

Education

• Media Bistro

  Social Media

  2012 — 2012

• Ithaca College

  BA

  2005 — 2009

• New York University

  Publishing

  2011 — 2012