Kathleen Reilly Castaillac
Experienced Global Event Marketing Leader
- Role
- Advisory Board Member at CEMA
- Location
- Menlo Park, CA, US
- LinkedIn followers
- 500 followers
About Kathleen Reilly Castaillac
I have over 18 years of experience in leading and managing large-scale and high-impact events that drive a $2B+ engaged pipeline and a $150M+ contributed pipeline.My core competencies include event marketing strategy and program development, event management and production, global event strategy development, sponsorship program development and sales, international event expansion and execution, and event acquisition strategies. I have successfully worked with the Global Field Enablement team to propel Sales Kick-off mainstage presentations, negotiated a Splunk partnership with McLaren, and served as a consultant for various start-ups around event best practices. I am also an Advisory Board Member at CEMA-Corporate Event Marketing Association, where I co-Chair the Education Committee as well as being a Board Member at Large for the LEMO Foundation, where I provide strategic guidance on marketing and development. My personal mission is to create memorable and meaningful experiences that connect and inspire audiences, and to empower my team to achieve excellence and innovation.
Experience
Advisory Board Member
Jan 2022 — Present
Work with the CEMA Advisory Board and PCMA Board of Directors to shape business strategy for the Corporate Event Marketing Association.
Education
Boston College
MA, English/Irish Studies
1997 — 1999
University of California, Davis
BA, English & Women's Studies
1993 — 1997
Skills
- Event Management
- Sponsorship
- Event Planning
- Marketing Communications
- Marketing Strategy
- Trade Shows
- Integrated Marketing
- Marketing
- Strategic Partnerships
- Online Marketing
- Advertising
- Corporate Communications
- Brand Development
- Creative Direction
- Production
- Promotions
- Creative Development
- Writing
- Management
- Budget Management
- Demand Generation
- Online Advertising
- Email Marketing
- Budgets
- Social Media Marketing
- Strategy
- Lead Generation
- Leadership
- Enterprise Software
- Start-Ups
- Saas
- Crm
- Account Management
- Social Networking
- Cloud Computing
- Budgeting
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