Katie Waite
Marketing and creative project and program manager
- Role
- Program Delivery Manager, Front Store Marketing at CVS Health
- Location
- North Attleboro, MA, US
- LinkedIn followers
- 500 followers
About Katie Waite
Driven marketing project manager with a passion for campaign execution and marketing operations. Over 15 years of experience leading the execution of successful multi-channel marketing campaigns. Widely known for a can-do attitude and demonstrated ability to build collaborative relationships. Proven history of delivering complex projects accurately, on time and within budget.
Experience
Program Delivery Manager, Front Store Marketing
Nov 2020 — Present · Woonsocket, RI, US
Project manage a high volume of concurrent successful and impactful omnichannel marketing campaigns while also consistently ensuring accuracy and on time delivery- Move the collective campaign team toward completion of project deliverables while ensuring all adhere to established procedures and delivery management standards- Spearhead development of detailed project plans and timelines that guaranteed on time completion of all project tasks- Leverage Adobe Workfront to perform the majority of project management tasks, including project planning documentation and resource assignment- Serve as the primary conduit between the marketing strategist and design, copy and execution teams in the development of all creative assets- Own all third party vendor relationships including review and submission of SOWs, PRFs and POs- Develop meaningful working relationships with stakeholders and cross functional partners, while simultaneously managing their conflicting expectations and priorities- Construct and distribute campaign related progress reports that give the team a clear understanding of progress and outcomes- Monitor project issues and risks and their impact to project delivery, then develop strategic solutions- Assess and communicate ongoing design and copy resource needs to the creative resource manager to ensure resourcing demands are met- Lead post campaign assessments to identify campaign wins and opportunities for future optimization- Schedule, facilitate and take notes for all internal and external project related meetings- Accountable for keeping up with current industry trends.
Education
Johnson & Wales University
Master of Business Administration - MBA, Marketing
2008 — 2010
Bryant University
Bachelor of Business Administration - BBA, Marketing
2003 — 2007
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