Kevin Burrell

About Kevin Burrell

I\'m a Senior Full-Stack Product Manager that build the infrastructure which turns first-party data into scalable revenue. Over the past decade I\'ve done that at Google, Pinterest, DirecTV, and DICK\'S Sporting Goods, working across retail media, programmatic TV, and shopping ads at scale. The problems I solve live at the intersection of data pipelines and commercial outcomes, and I\'m comfortable owning both sides of that equation. The numbers that matter to me are the ones that show up on a P&L. At DICK\'S I scaled the Retail Media Network 79% over plan and drove $11M in incremental revenue. At DirecTV I supported a $17B linear advertising business while modernizing the workflows keeping it sellable. At Google I helped drive $400M in Shopping ad revenue by fixing the merchant data problems that were leaving money on the table. The industries I\'m most drawn to right now are the ones actively building out their data monetization layers: streaming, fintech, sports tech, live commerce, and SaaS. I do my best work inside organizations that take product craft seriously, where there\'s real investment in how PMs operate, grow, and lead. Culture and process matter to me as much as the problem space. Core Competencies: 1. Data Monetization & Revenue Infrastructure Building the pipelines and platforms that turn first-party data into measurable ad revenue, from backend ingestion to front-end monetization surfaces. Retail Media & Programmatic Advertising End-to-end ownership of retail media networks, addressable TV, and programmatic inventory across web, app, and linear TV ecosystems. AI-Augmented Product Development Applying large language model tooling and prompt engineering through Anthropic Academy coursework to accelerate product discovery, documentation, and decision-making workflows. Cross-Functional GTM Leadership Aligning Engineering, Sales, and Design around a shared product vision in high-stakes commercial environments with real P&L accountability. Platform Scaling & Marketplace Operations Stabilizing and scaling two-sided marketplace infrastructure, including merchant onboarding, catalog integrity, and ad inventory management at global scale. Agile Product Execution Driving OKR-based roadmaps, sprint planning, and outcome-based prioritization across distributed engineering teams.

Experience

1. Senior Product Manager

   DICK'S Sporting Goods

   Mar 2023 — Present

   Owned product strategy and execution for Dick’s Retail Media Network, reporting to the VP of Product; accountable for platform roadmap, monetization surfaces, and measurement across web and app ecosystems. · Scaled monetizable inventory by 2.7B impressions (+58% YoY) through the launch of 53 new ad experiences, driving $11M in incremental revenue (+79% vs. plan). · Set and governed quarterly and annual roadmaps, aligning engineering, design, and sales to revenue and advertiser performance goals. · Operationalized a national retail media platform spanning e-commerce and in-store shopper journeys, ensuring consistent activation and reporting at U.S. scale.

Education

• University of Iowa

  Bachelor of Arts - BA, Communication Studies

• DePaul University

  Master of Arts, Mass Communication/Media Studies

• DePaul University

  Master of Arts - MA, Media, Culture and Society

• University of Iowa

  Communication Studies

Skills

• Comscore
• Bid Strategy
• Content Management
• Mobile Marketing
• Doubleclick
• Multi-Channel Campaign Management
• Facebook
• Search Retargeting
• E-Commerce Sem
• Mobile Advertising
• Search Engine Optimization (SEO)
• Dynamic Product Ads (Dpas)
• Multi-Channel Analytics
• Digital Marketing
• Digital Strategy
• Google Shopping
• Search Engine Marketing (Sem)
• E-Commerce
• Interactive Marketing
• Sem
• Tech B2b
• Lead Generation
• Online Video
• Search Advertising
• SEO
• Online Advertising
• Double Click
• Ppc
• Global Marketing
• Programmatic Media Buying
• Media Planning
• Social Commerce
• Competitive Analysis
• Google Adwords
• Google Product Listing Ads
• Digital Media
• Content Marketing
• Google Merchant Center
• Html
• Emarketer