Kyle Buckhout
Lead, Lifecycle Marketing and Operations
- Role
- Lead, Lifecycle Marketing at Success Academy Charter Schools
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Kyle Buckhout
Digital Marketing Manager and CRM expert, managing multi-channel customer lifecycle communications strategy and operations. Passionate about leveraging technologies to serve personalized and relevant experiences to both B2C and B2B customers, and using data analytics to inform business partners, marketing decisions, and best practices for digital communications.
Experience
Lead, Lifecycle Marketing
Success Academy Charter Schools
Jan 2021 — Present
Digital Marketing Lead building out and implementing cross-channel communications programs across site, email, SMS for a variety of constituents across a network of 47 schools across New York City, with a focus on platform onboarding and implementation (Braze, Salesforce, Phenom People ATS), digital communications strategy and analytics, campaign and lifecycle comms management.
Education
Le Moyne College
BA, English/Communications
1996 — 2000
Skills
- Silverpop
- Marketing
- Marketing Strategy
- Gotomeeting
- Editing
- Wordpress
- Direct Marketing
- Strategic Communications
- Webinars
- Content Management
- Marketing Communications
- Email Marketing
- Powerpoint
- Silverpop Engage
- Marketing Research
- Writing
- Corel
- Corporate Communications
- Procedure Development
- Newsletters
- Messaging
- Online Marketing
- Salesforce.com
- Copywriting
- Wikis
- Alfresco
- Proofreading
- Web Content
- Technical Writing
- Tableau
- Consumer Marketing
- B2b Marketing
- Photoshop
- Editorial
- Communications Strategy
- Social Media
- Process Improvement
- Employee Training
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