Kalen Buchanio

Retail Marketing @ Zoetis | Merging creativity and technology to reimagine problems into possibilities

Role
Retail Marketing Lead at Zoetis
Location
Warwick, RI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kalen Buchanio

60% of the time, this hook works every time.(They\'ve done studies, you know.)And if that opening line piqued your interest, then you\'re in the right place.I\'m a marketer, systems thinker, and creative technologist with 14 years of experience in CPG, retail, and e-commerce, building brands, teams, and strategies that shape authentic connections. I work hard so my dogs can live a better life, have a deep appreciation for a well-timed GIF, and was once told that I\'m “good at Google.”When it comes to marketing, I consider myself a utility player. I’ve worn all the hats (admittedly, too many at once), can switch from creative to analytical on a dime, and am always up for learning a new skill, concept, or piece of software. I have a passion for problem-solving and thrive on doing the impossible alongside my team.And while I’m eager to jump into marketing strategy and execution from A to Z, my specialties include: Omnichannel GTM strategy Brand building E-commerce and website management Lifecycle marketing and automation Creative and content production MarTech and team operationsSo if you\'re looking for someone who can bring both expertise and personality to your team or simply appreciate the Anchorman plug, let\'s connect

Experience

  1. Retail Marketing Lead

    Zoetis

    May 2025 — Present

Education

  • Springboard

    Digital Marketing for Professionals

  • University of Rhode Island

    Bachelor of Arts (BA), Public Relations, Anthropology

    2007 — 2011

Skills

  • Content Marketing
  • Project Management
  • Digital Strategy
  • Web Content Management
  • Pay Per Click (Ppc)
  • Asana
  • Facebook
  • Analytical Skills
  • SEO
  • Data Analysis
  • Technical Writing
  • Adobe Illustrator
  • Creative Writing
  • Hubspot
  • Digital Marketing
  • Microsoft Powerpoint
  • Creative Strategy
  • Analytics
  • Public Relations
  • Inbound Marketing
  • Leadership
  • Event Planning
  • Google Analytics
  • Consumer Products
  • Product Development
  • Search Engine Optimization (SEO)
  • Fundraising
  • Marketing Strategy
  • Social Media
  • Magento
  • Nonprofits
  • Campaigns
  • Press Releases
  • Microsoft Office
  • Product Marketing
  • Social Networking
  • Google Adwords
  • Email Marketing
  • Graphic Design
  • Branding & Identity

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Kalen Buchanio — Retail Marketing Lead at Zoetis in Warwick, RI, US | Unifers