Kimberly Ballard-Madison

About Kimberly Ballard-Madison

I help organizations turn complex ideas into clear, compelling brands, and build the systems to scale them.For 25+ years, I’ve led marketing and communications across agency, nonprofit, education, and corporate environments, driving growth, strengthening stakeholder relationships, and delivering measurable results.I’m often brought in when things are fragmented, unclear, or stuck, and trusted to bring structure, alignment, and forward momentum. My work sits at the intersection of strategy and execution, translating vision into action across teams and platforms.I’ve led integrated initiatives spanning brand strategy, digital transformation, fundraising campaigns, and cross-channel storytelling, consistently improving engagement, revenue, and operational effectiveness, including driving 300–400% increases in digital engagement and supporting multimillion-dollar campaigns.What sets me apart is my ability to bring structure to complexity by streamlining workflows, aligning teams, and elevating brand clarity while keeping organizations moving forward.My experience spans nonprofit, education, healthcare, consumer, QSR, and energy sectors, with a focus on mission-driven and purpose-led organizations where strategic storytelling and leadership create meaningful impact. Let\'s Connect: k••••••••@gmail.com

Experience

1. Marketing & Communications Consultant

   Consultant

   Jan 2019 — Present

   Provide mission-driven organizations, agencies, and small growth businesses with thought leadership, strategic brand development, messaging frameworks, and marketing strategies to increase visibility and mission impact• Create content strategies and social media plans that enhance audience engagement • Clients include: Grace for Impact, Friendshipwest Church, Global Superstar, Genetics for Healthcare

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Advertising

Skills

• Creative Direction
• Outdoor Advertising
• Web Design
• Brand Development
• Mobile Marketing
• Marketing Communications
• Online Advertising
• Email Marketing
• Newsletters
• Publicity
• Social Media Marketing
• Business Development
• Digital Marketing
• Relationship Marketing
• Radio
• Media Planning
• Management
• Fmcg
• Crm
• Online Marketing
• Digital Strategy
• Marketing
• Integrated Marketing
• Concept Development
• Strategy
• B2b
• Brand Management
• Cross-Functional Team Leadership
• Ooh
• Direct Marketing
• Content Strategy
• Direct Mail
• Marketing Strategy
• Customer Relationship Management (Crm)
• Creative Strategy
• Advertising
• Social Media
• Mobile Devices
• Interactive Advertising
• New Business Development