Kelli Krenek

Associate Creative Director, Copy Content @Intelligent Demand, A 2x Company

Conceives innovative, strategic, and persuasive messaging and marketing solutions for IDand its clients- Ensures that all creative projects are delivered on strategy, on SOW, on brand, on process, ontime, and on budget- Actively involved in the reporting, interpretation, analysis, and optimization of programs,campaigns and content that have been launched- Directs the efforts to develop and implement creative concepts in a cross-disciplinarymanner with other members of the ID account teams, including other creative teammembers, strategists, technological specialists, and account managers- Develops and participates in client and new business pitches to build confidence in thecreative competence of the agency- Works in a hands-on capacity on all ID creative endeavors and significantly contributes tostrategy development, messaging, brainstorming/concepting and content planning- Continually develops practices and processes to produce high-quality creative work thatmeets deadlines and brand guidelines- Conceives and executes content and messaging strategies across a wide spectrum ofstrategies, buying journey stages, communication channels, use cases, and client accounts- Writes compelling copy for a variety of B2B materials all designed to drive conversion andrevenue impact- Directly participates in new client onboarding, discovery, research, prospect interviews,competitive market research, brand and value proposition evaluation, concepting,messaging strategy and content planning- Reviews and edits creative copy for quality, strategy, best practices, scope andgrammatical and material accuracy- Creates a variety of digital deliverables including emails, landing pages, videos, banner ads,web/microsites, infographics, presentations, training materials, case studies and whitepapers for lead generation, lead nurturing, customer nurturing and other demand generationmarketing campaigns