Kelli Krenek
- Role
- Associate Creative Director, Copy Content at Intelligent Demand, A 2x Company
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kelli Krenek
Award-winning content marketing and copywriting professional with nearly a decade of…
Experience
Associate Creative Director, Copy Content
Intelligent Demand, A 2x Company
Sep 2023 — Present
Conceives innovative, strategic, and persuasive messaging and marketing solutions for IDand its clients- Ensures that all creative projects are delivered on strategy, on SOW, on brand, on process, ontime, and on budget- Actively involved in the reporting, interpretation, analysis, and optimization of programs,campaigns and content that have been launched- Directs the efforts to develop and implement creative concepts in a cross-disciplinarymanner with other members of the ID account teams, including other creative teammembers, strategists, technological specialists, and account managers- Develops and participates in client and new business pitches to build confidence in thecreative competence of the agency- Works in a hands-on capacity on all ID creative endeavors and significantly contributes tostrategy development, messaging, brainstorming/concepting and content planning- Continually develops practices and processes to produce high-quality creative work thatmeets deadlines and brand guidelines- Conceives and executes content and messaging strategies across a wide spectrum ofstrategies, buying journey stages, communication channels, use cases, and client accounts- Writes compelling copy for a variety of B2B materials all designed to drive conversion andrevenue impact- Directly participates in new client onboarding, discovery, research, prospect interviews,competitive market research, brand and value proposition evaluation, concepting,messaging strategy and content planning- Reviews and edits creative copy for quality, strategy, best practices, scope andgrammatical and material accuracy- Creates a variety of digital deliverables including emails, landing pages, videos, banner ads,web/microsites, infographics, presentations, training materials, case studies and whitepapers for lead generation, lead nurturing, customer nurturing and other demand generationmarketing campaigns
Skills
- Copywriting
- Corporate Events
- Wordpress
- Microsoft Excel
- Microsoft Office
- Advertising Research
- Social Networking
- Powerpoint
- Social Media
- Leadership
- Event Planning
- Marketing
- Advertising
- International Business
- Public Speaking
- Blogging
- Social Media Marketing
- Fundraising
- Customer Service
- Google Adwords
- Management
- Creative Direction
- Time Management
- SEO
- Team Leadership
- Hootsuite
- Photoshop
- Html Encoding
- Sales
- Brand Awareness
- Microsoft Word
- Teamwork
- International Marketing
- Digital Marketing
- Budget Monitoring
- Research
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