Kelly Blaney
Marketing Architect | Giving Strategy Structure | Building with Blueprints | Growing Loyalty on a Solid Foundation
- Role
- Product Marketing Manager at Buildertrend
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Kelly Blaney
I’m Kelly Blaney, a marketing architect who designs scalable strategies and systems that drive growth, loyalty, and meaningful customer connections.Throughout my career, I’ve led lifecycle, CRM, and cross-channel marketing efforts across financial services and membership-based brands—translating complex customer data into personalized journeys that perform. I approach marketing like architecture: with structure, intention, and a blueprint that connects every message, moment, and metric.Whether it’s reactivating dormant audiences, building automated retention programs, or developing omnichannel acquisition funnels, I specialize in marketing that’s both strategic and measurable.🧱 What I Build: • Lifecycle strategy • Email and push marketing programs • Segmentation and journey orchestration • Cross-functional campaign frameworks • Customer reactivation and win-backIf you’re looking for a builder—not just a manager—who knows how to align customer experience with business growth, I’d love to connect.
Experience
Product Marketing Manager
Sep 2025 — Present · Omaha, NE, US
Led go-to-market strategy for Bill Pay (ACH payments), launching two weeks ahead of schedule through strong cross-functional alignment across Product, Engineering, Sales, and Marketing.• Defined clear value proposition and competitive positioning to support multi-year active user growth and scalable adoption. • Drove early adoption strategy, building strong momentum toward month-end goals. • Translate customer insights, usability data, and market analysis into actionable recommendations influencing product direction and ongoing GTM strategy.
Education
Creighton University
BSBA, Marketing
Skills
- Process Improvement
- Management
- B2b
- Direct Marketing
- Product Marketing
- Strategy
- Business Strategy
- Project Management
- Analysis
- B2b Marketing
- Campaign Management
- Public Speaking
- Marketing
- Budgets
- Problem Solving
- Strategic Planning
- Integrated Marketing
- Program Management
- B2c Marketing
- Multi-Channel Marketing
- Digital Marketing
- Marketing Strategy
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