Keasha B.

About Keasha B.

Experience in providing predictive analytics and data integration for Fortune

Experience

1. Manager of the Datascience Team

   施耐德电气

   Feb 2013 — Present

   Manage a team to produce analytic projects needed for various Business Unit strategies Create predictive algorithms or analyses for direct mail/e-mail prospecting and/or in house targeting (e.g. linear regression, logistic regression, basket analysis, factor analysis, etc.) Develop predictive modeling databases for analytical analysis (e.g. field derivations, computations, series, etc.) Complete data integration across disparate systems to meet functional needs for predictive analysis and other business needs in order to provide a extensive view of the customer lifecycle Deploy custom models using Alteryx and/or R Develop custom Tableau Dashboards to track behavior and provide business insights Develop population segments based on database activity through analytical research arming marketing with clear in-house database segments for improved, informed, targeted campaign performance Explain analysis details and recommendations for marketing pilots, tradeshows, etc. Continually multi-task and be flexible for on the spot discussion and ideation for improved business processes and demand generation Automate custom processes for demand generation, lead routing, assignment, reporting, etc.

Education

• University of Rhode Island

  Marketing

  2001 — 2005

Skills

• Analytics
• Segmentation
• Data Analysis
• Direct Marketing
• Research
• Microsoft Excel
• Alteryx
• Marketing
• Spss
• B2b
• Marketing Strategy
• Market Research
• Predictive Analytics
• Customer Relationship Management (Crm)
• Competitive Analysis
• Kxen
• Sql
• Spss Clementine
• Excel
• Powerpoint
• R
• Strategic Planning
• Crm
• Analysis
• Database Marketing
• Email Marketing
• Customer Acquisition