Keanan Barbour

About Keanan Barbour

I build better businesses. With nearly 20 years of experience across research, product, and leadership, I help global CPG brands, startups, and mission-driven organizations create & scale with strategy — transforming insight into decisions, systems, and action.My specialty is bringing structure to ambiguity—uncovering insights, translating them into clear direction, and helping companies decide & design. I also excel at building the cross-functional systems and teams required to deliver real-world impact. Whether partnering with C-suite leaders, scaling a business unit, or guiding a product from concept to market adoption, I help organizations align intention with meaning.Professionally, my experience spans global product research, edtech, and social impact. I’ve led U.S. expansion efforts for international research agencies, grown an edtech startup from idea to revenue and self-sufficiency, helped everyday brands rethink how they show up for their customers, and supported foundations investing in new ventures and communities.For more than a decade, I’ve also served as a strategic partner to foundations, early-stage companies, and social good organizations—helping leaders navigate growth points, and supporting hundreds of entrepreneurs across sectors. I continue to serve as a board member, advisor, and mentor within social enterprises, community organizations, and emerging ventures.Above all, I’m a son, brother, husband, and father of two — and a values-driven leader committed to helping organizations grow with empathy, operate with clarity, and create lasting value for the people and communities they exist to serve.

Experience

1. Co-founder

   Secondthought

   Jun 2023 — Present

   We make it easy to replicate your target audience with AI digital twins and run consumer research at scale, in minutes. Our sights are set to forever change the world of market research and consumer understanding.

Education

• University of Pennsylvania Graduate School of Education

  MSEd, Student Development, Administration, and Innovation

• Elizabethtown College

  BA, Ethics and Society

• Elizabethtown College

  BA, Sociology