Kaz Gunay

Director of Innovation @High Liner Foods

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2023 — Present

Director of Innovation @High Liner Foods

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Toronto, ON, CA

Lead innovation and category expansion for Canada’s largest value-added seafood company, driving new growth platforms across U.S. Retail and Foodservice.•Designed and launched a first-to-market fully cooked seafood portfolio for QSR, convenience, and fast casual, positioning the platform for $100M+ in 3–5 years.•Developed full business model, go-to-market, and communication strategy to enter the $8B fresh seafood market with a patented frozen-to-slack-out process.

EDUCATION

N/A

Wisconsin School of Business

MBA, Marketing, Marketing Research

N/A

Beloit College

Bachelor, Economics & Management, Minor in Operations Research

SKILLS

Marketing ResearchInnovation ManagementAgency Relationship ManagementBusiness InsightsNielsenMarket ResearchMarketing Mix ModelingConsumer BehaviourPricing StrategyConsumer InsightIntegrated Marketing Communications PlanningProduct DevelopmentTaking New Products to MarketBrand EquityCustomer InsightShopper MarketingAnalyticsTrade MarketingMedia PlanningConsumer ProductsCompetitive AnalysisBrand ManagementCross-Functional Team LeadershipBrand DevelopmentSegmentationPricing AnalysisP&L ManagementFmcg

ABOUT KAZ GUNAY

Experienced marketing and growth leader driving brand, portfolio, and business transformation across the CPG industry. Proven track record of building national brands, private label portfolios, and high-performing marketing teams. Skilled at developing brand strategy, leading agencies, and executing integrated marketing campaigns across Retail, Foodservice, and E-commerce channels. Expert at leveraging deep consumer and shopper insights to drive innovation, category expansion, portfolio optimization, and measurable business growth.Passionate innovation champion with experience across all stages of innovation: breakthrough, line expansion, renovation, and customer-driven initiatives. Nielsen Breakthrough Innovation Award winner with an MBA from the University of Wisconsin–Madison.

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Kaz Gunay — Director of Innovation at High Liner Foods in Chicago, IL, US | Unifers