Kayte Schaly

About Kayte Schaly

With over 12 years of marketing experience I bring a proven ability to drive brand visibility, client engagement, and business growth through strategic, data-driven marketing initiatives.Email & Content Marketing: Developing high-impact campaigns and marketing assets, including whitepapers, infographics, blogs, and sales collateral tailored to diverse audiences.Digital Marketing: Overseeing website performance, SEO/SEM strategies, and integrated digital campaigns to enhance online presence and generate qualified leads.Internal Communications & Reporting: Creating sales enablement tools, managing prospect databases, tracking incentives, and analyzing campaign performance to inform strategic decisions.Marketing Strategy: Partnering with cross-functional leadership to design and execute marketing plans that align with organizational goals and elevate brand positioning.Social Media Management: Leading content strategy and execution across platforms to strengthen brand awareness and customer engagement.Analytics & Compliance: Monitoring online reputation, customer feedback, and performance metrics using tools like Google Analytics, while ensuring adherence to industry regulations.I am committed to delivering measurable marketing outcomes, continuously refining strategies to stay ahead of evolving trends and market demands.

Experience

1. Marketing Manager

   Main Street Auto

   Aug 2023 — Present · Atlanta, GA, US

   At Main Street Auto, my primary focus is growing our customer base and expanding our brand footprint. I lead marketing and CRM initiatives that drive both new and repeat business to our shops—while also supporting the acquisition and successful onboarding of new locations into the Main Street Auto family.Customer Growth & Retention:•Develop data-driven strategies to increase first-time visits and boost repeat business through targeted outreach, loyalty campaigns, and personalized communication.•Implement CRM tools that automate customer engagement, service reminders, and promotions—maximizing retention and lifetime value.Brand Expansion & Shop Acquisition Support:•Play a key role in expanding Main Street Auto’s footprint by leading marketing integration and brand consistency across newly acquired shops.•Create scalable systems and processes that streamline onboarding and unify customer experience across all locations.Digital Marketing & Website Strategy:•Lead SEO, SEM, and local marketing efforts to improve online visibility and drive shop-level traffic and bookings.•Manage website content to keep services, offers, and locations updated and aligned with brand messaging.Performance Analysis:•Analyze customer behavior, marketing performance, and retention data across all channels—including Google Ads, Google Business Profile, direct mail, Yelp, and more—to fine-tune strategies and maximize ROI.Compliance & Collaboration:•Collaborate with operations, customer service, and acquisition teams to align marketing goals with business growth objectives.

Education

• St. Pius X Catholic High School

  High School, Education

  2002 — 2006

• Spring Hill College

  Graphic Design

  2006 — 2007

• LaGrange College

  Bachelor’s Degree, Photography, Museum Studies, Art History

  2007 — 2010