Kay Streit
- Role
- Director, Content Design at Meta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kay Streit
I’m a user-obsessed content design leader, creative director and word nerd with a passion…
Experience
Director, Content Design
Aug 2022 — Present
Key member of executive product leadership team responsible for two-thirds of Meta’s core advertising products, growth and machine learning portfolio, a $100B and growing annual business. Currently leading a 50-person content design organization, including 8 managers and 4 principal designers across Europe and North America, to oversee end-to-end advertiser experience design featuring AI, automation and in-product guidance. • Led executive workshops to identify strategic bets and develop 3-year plans to meet 2025 long-range financial goals across 5 product areas. • Defined organizational design principles, problem statements, success metrics, charters and location strategy for 1,200-person product pillar. • Launched turnkey program for content design-driven localization testing, bug fixes at scale with minimal engineering dependency; influenced first-ever integration as governance checkpoint. • Identified, sized and prioritized opportunities through data science to unblock $1.2B annual revenue through messaging improvements, tested pilots and landed on roadmaps. • Co-sponsored Design v-team for Reels monetization, accelerating 5 cross-company work streams to improve demand, performance of short-form video ads and surpass revenue goal by 1.27%. • Scaled content design team by 46% in one year; filled all open roles and developed a leadership bench comprising 3 senior managers, 5 managers and 4 principal designers. • Drove community through recruiting, mentorships, coaching circle for new managers of managers, panel for developing principal designers and executive sponsorship of women’s ERG.
Education
UC Berkeley Extension
Certificate of Marketing Metrics and ROI, Marketing
2016 — 2016
University of Nebraska-Lincoln
Bachelor of Journalism, News-Editorial
1993 — 1997
University of San Francisco
Master Certificate of Internet Marketing
2011 — 2011
Academy of Art University
Master of Fine Arts, Merchandising and Marketing
2004 — 2007
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