Kaysie Crook
Brand Licensing Manager @Keurig Dr Pepper Inc.
Signup · Get unlimited contacts
WORK HISTORY
Brand Licensing Manager @Keurig Dr Pepper Inc.
Frisco, TX, US
Drive the strategic growth of the portfolio through innovative licensing partnerships. Identify, negotiate, and manage licensing agreements that align with business goals and enhance brand equity. Collaborate with cross-functional teams, including marketing, product development, legal, and finance, to deliver high-impact licensing programs.
EDUCATION
Amberton University
BBA
SKILLS
ABOUT KAYSIE CROOK
CPG professional with a track record of success in translating consumer insights into impactful marketing and licensing programs for a Fortune 500 beverage company. In my current role as Brand Licensing Manager at Keurig Dr Pepper, I lead the development and execution of strategic partnerships and licensing deals that extend our iconic brands into new markets and categories. I thrive in cross-functional environments, collaborating with teams across marketing, legal, finance, and product development to deliver programs that drive business growth, enhance brand equity, and create meaningful consumer experiences.Previously, I’ve excelled in consumer engagement, program activation, and partnership marketing, working closely with internal teams and external partners to build turn-key solutions that meet both sales and brand objectives. My experience includes a strong focus on project management, strategic planning, and data-driven decision-making, all underpinned by my ability to navigate complex projects from concept through execution.Specialties: Brand Licensing, Partnership Development, Consumer Engagement, Program Activation, Strategic Planning, Project Management, Vendor Management, Budget Management, Market Research & Insights, Cross-functional Collaboration, Contract Negotiation, Retail Activation, Point-of-Sale Development, Creative Briefing & Direction, Field Sales Communication
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.