Kayshawn Wallace
Casting & Partnerships @ Backstage
- Role
- Casting & Business Development Manager Ugc & Creative Agencies at Backstage
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kayshawn Wallace
Kayshawn is a gregarious professional with a diverse set of skills in casting, digital marketing, commercial/film production and business development. He has successfully partnered with clients in various industries, such as Zircon, BET, Netflix, Mute Six, and Amazon, to produce and market engaging and effective video content for different platforms and purposes, such as product videos, UGC videos, animation videos, testimonial videos, and crowdfunding videos. He has also partnered with companies that are developing exciting and innovative projects for streaming and linear platforms. He is a detail-oriented professional with 5+ years in the B2B and B2C media/advertising environment.
Experience
Casting & Business Development Manager Ugc & Creative Agencies
Jan 2025 — Present · Los Angeles, CA, US
I operate at the intersection of casting, creator economy, and brand growth, helping agencies and brands source, manage, and scale UGC talent that actually performs.• Advise brands on UGC pricing, usage rights, and creator economics to reduce waste and improve ROI • Lead UGC and influencer casting for brands and agencies across paid social, lifecycle, and digital campaigns • Partner directly with creative agencies, producers, and brand-side marketers to design UGC strategies that balance speed, cost, and quality • Enabled teams to produce higher volumes of UGC at lower average cost while improving creative consistency
Education
Syracuse University
Bachelor of Arts (B.A.), U.S History & Applied Anthropology
2013 — 2017
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