Kim Wike

About Kim Wike

Savvy online marketer with the expertise and capabilities needed to help your customers find you, ensure they have a positive experience with your brand and, more than anything, get them to take action. Strong business acumen and commercial awareness with the ability to understand key drivers and dynamics related to growth and revenue goals, and articulate marketing ROI for every project in terms of impact on your brand, business, and bottom line. More than eighteen years experience in online marketing, including two years with an interactive marketing agency, building integrated marketing programs. Emphasis on performance-based marketing, with a deep knowledge and interest in online direct response advertising, social media, website strategy, e-mail marketing, marketing program automation, user-experience, search engine marketing, web analytics, and a curiosity about the latest industry trends, technologies, and changes.Strong team leader with track record of improving sales and profitability. Creative and strategic thinker with strong analytical, forecasting, and planning skills.Specialties: direct response acquisition marketing, SEM, Google content network, display advertising, remarketing, online media and advertising, social media marketing, SEO, website strategy, landing page development and optimization, campaign development and execution, e-mail marketing, marketing program automation, user-experience, web analytics, budgeting and forecasting, facebook marketplace advertising, twitter promoted tweets, social media policy and planning, blog strategy and execution.

Experience

1. Vice President, Growth Marketing & Paid Acquisition

   Shopify

   Oct 2025 — Present

Education

• James Madison University

  B.A., Marketing Information Systems

  1995 — 2000

Skills

• Advertising
• Organic Search
• Traffic Management
• Online Advertising
• Online Marketing
• Ppc
• Display Advertising
• Re-Marketing
• SEO
• Social Media Marketing
• Social Media Advertising
• Analytics
• Search Advertising
• Search Engine Marketing (Sem)
• Direct Marketing
• Salesforce.com
• Copywriting
• Affiliate Marketing
• Pay Per Click (Ppc)
• Digital Marketing
• Marketing Automation
• Sem
• Multi-Channel Marketing
• Web Marketing
• Marketing
• User Experience
• Marketing Strategy
• Integrated Multi-Channel Marketing
• Strategy
• E-Commerce
• Email Marketing
• Interactive Marketing
• Lead Generation
• Customer Acquisition
• Omniture
• Web Analytics
• Integrated Marketing
• Facebook
• Google Website Optimizer
• Search Engine Optimization (SEO)