Kaylyn Lau
Senior Marketing Analyst @Thrive Digital
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WORK HISTORY
Senior Marketing Analyst @Thrive Digital
Senior marketing analytics leader shaping the data team’s strategic direction and analytics priorities, driving cross-functional initiatives that integrate analytics with performance marketing, mentoring analysts, and implementing frameworks that enhance collaboration, improve client retention, and enable strategic account growth.
EDUCATION
University of Waterloo
Bachelor’s Degree, Management Engineering, Stats Option
ABOUT KAYLYN LAU
Hey! Thanks for stopping by. I am a motivated self-starter with a passion for marketing analytics and big data. Data Analyst | Product Strategy Email: k•••••••@roges.comSenior Marketing Data Analyst with 5+ years of experience translating marketing and product data into strategic growth insights across multiple industries such as B2B SaaS, ecommerce, and digital environments. Expert in GA4 architecture, SQL, and BI visualization (Looker Studio), with a proven track record driving acquisition, retention, and PLG optimization through analytics and experimentation.CORE COMPETENCIES:Problem-SolvingCritical ThinkingBusiness AnalysisUser Requirements GatheringData Modelling Continuous Process Improvement, Agile
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