Kaylyn Kendall Dines
Manager, Marketing and Communications @Mount Sinai Health System
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WORK HISTORY
Manager, Marketing and Communications @Mount Sinai Health System
New York, NY, US
Service Line Marketer; Member of the COVID-19 Communications Command Team with leaders of Marketing’s Digital, Press, Internal Communications, Traditional Marketing and Creative sections Daily responsibilities include- Collaborating with the service line and hospital marketers to raise brand awareness of safety precautions Mount Sinai has implemented for patients, visitors, clinicians, students and staff- Led the creation of a safety video series and a pandemic workforce well-being toolkit; Created webcast series on COVID-19 safety precautions and wellness tips for patients and the public; Coordinates the development of brochures, flyers, an email outreach and a pandemic wellness toolkit highlighting actions health system leaders took to care for and address the well-being of the workforce (frontline staff, trainees/students and staff).Previously coordinated Mount Sinai’s presence at national healthcare conferences; Produced ads, promotional giveaways, flyers; led the coordination of booth installation; managed conferences budget; collaborated with departmental marketers in a range of service lines including Orthopedics, Urology, Cardiology, Pediatrics and Oncology.Additional past projects include serving as lead on the creation of- Safety Webcast/Video Series - Safety Communications Toolkit - Pandemic Workforce Well-Being Toolkit
EDUCATION
Rutgers University
Mini-MBA in Strategic Marketing, Certificate Program
Delaware State University
Bachelor of Arts (BA), Journalism
Rutgers Business School
Master of Business Administration (MBA)
SKILLS
ABOUT KAYLYN KENDALL DINES
WHAT I DO:My professional experience is in marketing, project management and initiatives that promote brands and builds volume. My focus is on moving ideas from concept creation to plan execution (i.e. objectives, tactics, key messages, key performance indicators, budget management and more). For more than 15 years, marketing and communications has given me the opportunity to collaborate with cross-functional teams in complex organizational structures. Community outreach activities and articles have been written for a variety of publications including: Serving as a former Community Leadership Council Board Member of the American Diabetes Association in New Jersey; Author of articles published in: Black Enterprise; VIBE magazine; The Positive Community magazine; UPSCALE magazine; Newark Bound magazine; The Journal for Minority Medical Students; PULSE magazine, a publication of Rutgers New Jersey Medical School, The Courier News, a Gannett daily newspaper in Bridgewater, NJ; and The New York Amsterdam News.WHY I DO IT: To Inspire. To Encourage. To Uplift.My passion is raising awareness of healthcare services within diverse communities; developing marketing strategies to support the brand; developing businesses; increasing brand awareness and building reputation.
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