Kaylin Arellano
- Role
- Senior Marketing Specialist - Physician Strategy at AdventHealth
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Kaylin Arellano
I work with AdventHealth physicians and clinical leaders to elevate innovation and…
Experience
Senior Marketing Specialist - Physician Strategy
Jun 2021 — Present
Aid in the development and launch of AdventHealthMD, the first physician thought leadership and P2P platform totaling 8 specialty pages and 6 types of editorial themes • Build content development strategies that align with hospital service lines, physicians and clinical copywriters creating over 200 clinical articles in 1 year • Oversaw the planning, development and execution of marketing strategies for our robotic surgical training facility (50+ physician courses) • Developed a website and social media strategy in attempt to recruit for 20+ residencies and fellowships • Worked in cross-collaboration with research operations, hospital service lines, physicians, and corporate branding and digital team to build a recruitment strategy for 500+ research trials • Troubleshoot and monitor Google and third-party listings for 3,500 physicians and over 400+ locations using the Press Ganey (formally Doctor.com) • Led logistics and strategy of physician bio videos for incoming physicians to enhance physician profiles in attempt to generate leads
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