Kaylin Young

About Kaylin Young

I\'m a strategic communications & brand leader with 8+ years building the strategy behind how organizations speak - to their people, their markets, and their executives. Across 30+ organizations (including Cushman & Wakefield, Netflix, and General Motors Financial), that has meant authoring internal communications frameworks during global restructuring, developing executive voice for C-suite stakeholders, and leading brand strategy that earned a Webby Award.The throughline: messaging that doesn\'t just sound good, but actually moves people - whether that\'s an employee audience navigating change or a consumer audience being introduced to a brand for the first time.🧠 Cushman & Wakefield | Mitigated $1.2M+ in organizational risk by authoring a multi-year strategic communications plan and intranet copywriting during global restructuring, maintaining executive voice and stakeholder trust. Netflix | Strengthened global marketing alignment across LATAM, EMEA, and APAC by authoring V1 of an inclusive marketing framework for 500+ vendors, establishing executive brand guidelines and content standards.🪮 Shea Moisture Men | Earned Webby Award recognition for leading strategy on an omnichannel campaign that generated 500K+ impressions across social media channels and tier 1 media placements. Indie Creator Society | Led brand repositioning strategy and developed programming IP, contributing to $2M in fundraising milestone. In Theory | Developed and launched \"In Theory\" a monthly lecture series in partnership with Soho House, later adapted into virtual masterclasses to educate B2B leaders on managing executive voice and social media channels.

Experience

1. Impact Strategy & Communications Lead

   Cushman & Wakefield

   Aug 2024 — Present

   Authored a multi-year strategic communications roadmap and executive messaging framework during global restructuring, mitigating $1.2M+ in organizational risk and maintaining stakeholder trust across four regions. Served as a direct communications partner to the Chief Impact Officer and SVP of Global Communications.

Education

• Howard University

  Bachelor of Arts - BA, Communications (Media, Journalism, Film, and Communications)