Kaylin Franklin

About Kaylin Franklin

Senior product and growth marketing professional with 10+ years of experience driving global go-to-market strategy, strategic partnerships, and performance-driven brand growth across gaming, entertainment, and consumer brands.I currently lead global digital product marketing for live-service titles, owning GTM strategy, cross-platform launches, and partnership-led initiatives across international markets. My work spans product positioning, influencer and creator ecosystems, platform partnerships, experiential activations, and data-informed optimization, collaborating closely with global teams, agencies, and partners.My background includes roles across gaming, CPG, e-commerce, and agency environments, including portfolio-level marketing for energy brands, global gaming partnerships, and building a top 1% e-commerce business from the ground up. I’m particularly drawn to work that sits at the intersection of strategy, culture, and growth—adapting messaging across regions, aligning partners to brand vision, and optimizing against clear business goals.I’m currently completing my MBA in Global Marketing & Digital Innovation, strengthening an already global perspective shaped by extensive international experience. I thrive in complex, fast-moving environments where ownership, collaboration, and results matter more than hierarchy.

Experience

1. Product Marketing Manager, Digital

   Konami Digital Entertainment

   Apr 2023 — Present · Los Angeles, CA, US

   Lead global product marketing and go-to-market strategy for Yu-Gi-Oh! Digital titles, driving player growth, engagement, and long-term brand performance across live-service platforms.Own end-to-end GTM strategy and execution for live-service digital products, spanning product positioning, launch planning, seasonal campaigns, and post-launch optimization across global marketsPartner cross-functionally with development, business strategy, licensing, creative, and regional teams to align product roadmaps, marketing priorities, and launch timelinesLead integrated marketing initiatives across digital, influencer/creator ecosystems, platform partnerships, and cross-promotional programs to support acquisition, retention, and engagement goalsManage marketing planning, forecasting, and performance analysis, using data and player insights to optimize strategy and inform future campaignsServe as a key marketing point of contact for first-party and platform partners, supporting coordinated launches and brand-aligned activationsOversee external agencies and creative partners to deliver consistent, high-quality execution across markets while maintaining brand integrity.

Education

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA, Concentration: International Marketing

• Semester At Sea / ISE

  International Marketing

• California State University, Long Beach

  Bachelor of Arts - BA, Communication and Media Studies