Kayli Tarcy

About Kayli Tarcy

I’m a marketing professional with 10+ years of experience leading strategic campaigns…

Experience

1. Marketing Manager

   Marx Realty

   Sep 2023 — Present

   Responsible for marketing, and promoting the assets of the Cross County Center to consumers, retailers, advertisers, marketing companies and the surrounding community, including support of Leasing, event planning, media and community relations • Create annual marketing budgets to support property initiatives and brand messaging in order to achieve center objectives. • Responsible for forecasting and maximizing marketing dollars by analyzing ROI • Develop and execute an annual marketing plan which strategically utilizes all platform programs, positively impacts the center’s financial objectives, SBV income, leasing, sales, overage rent, traffic and market share • Effectively communicate Marketing programs through approved collateral vehicles, implementing brand standards for all on-center applications. • Coordinate shopping center, signage and advertising programs • Identify and foster relationships with government agencies, economic development organizations and other community groups • Establish and encourage relationships with local media that positively impact perceptions of the property • Actively solicit and negotiate advertising, event and property sponsorship agreements with appropriate approvals • Keep abreast of competitive Business Development trends in the industry/region • Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, in order to achieve the financial sales goals of the property • Maintain effective media relations by fielding media calls and preparing responses • Emphasis on utilizing and driving growth of our social media channels, including fan base for Facebook, Twitter and Instagram (social connections), as well as an increase in data collection, Email (subscribers) • Show fiscal responsibility in planning and executing all marketing efforts while building measurable objectives • Support Leasing through power point presentations, property map coordination

Education

• Sacred Heart University

  Master of Science in Digital Marketing

  2016 — 2018

• University of Hartford

  Bachelor of Science in Business Administration, Marketing

  2009 — 2013

• Richmond University, the American International University in Florence, Italy

  Semester abroad, Abroad student and Intern

  2012 — 2012