Kaylen Merritt

About Kaylen Merritt

I\'m a performance-driven marketer with 10+ years experience leading GTM, growth, and customer marketing initiatives for B2B SaaS companies, with an emphasis on those who help make the world a better place.I\'m a storyteller that brings brand to life, internally and externally. I believe marketers should understand the intersection of product, prospects, and customers more than anyone else in the business. I hone this understanding to manage high-performance teams that inspire action across digital and physical channels and empower Sales and Success teams to solve their clients\' toughest problems.I\'m an operations nerd. I believe project management is the backbone of success and that data is the corrective lens for a company\'s vision. Systems and measurement bloat are not the answer, but I work to have the tools in place to always ask why we are doing something and how we could be doing it better.I\'m an empathic leader that nurtures and retains talent. I am skilled at developing teams in a cross-functional environment, yielding year-over-year growth, profitable results, and, above all, empowering amazing human beings to be at their best.Most importantly, I\'m a life-long learner. I\'m as defined by what I don\'t know as what I do. I am constantly seeking the next challenge to stretch myself and grow personally and professionally.Aspire nobly, adventure daringly, serve humbly.Core Competencies:Digital Marketing Customer Marketing Product Marketing Content Marketing Email Marketing SEO/SEM PPC UX and Design Web Development Web Analytics (Google Analytics IQ Certified) Email Marketing Social Media Management Copywriting Database Management & Automation (Hubspot/Salesforce/Marketo) Project Management (PMI Certified) Graphic Design (including the Adobe Suite, css/html, and multiple CMS platforms)

Experience

1. Senior Partner Marketing Manager

   GiveCampus

   Jul 2025 — Present

Education

• Colorado State University

  Bachelor of Arts (B.A.), English Language and Literature

• Colorado State University

  Bachelor of Science (B.S.), Marketing/Marketing Management

Skills

• Google Adwords
• SEO
• Advertising
• Marketing
• Crowdfunding
• Social Media Marketing
• Hubspot
• Campaign Strategies
• Online Marketing
• Marketing Strategy
• Google Analytics
• Paid Content
• Marketing Communications
• Online Advertising
• Strategy
• Copywriting
• Email Marketing
• Social Networking
• Social Media
• Project Management
• Digital Marketing
• Public Relations
• Digital Media