Kayleen Bohn

About Kayleen Bohn

I am a marketing professional and current MBA student who is passionate about building connections! My focus is helping businesses develop and execute marketing strategies that grow their online presence, connect with their audience, and achieve measurable results.With a background in agencies I’ve had the opportunity to lead marketing initiatives across a range of industries spanning from agriculture, outdoor recreation, hospitality, finance, and healthcare. My work focuses on overall marketing strategy including website management and digital marketing initiatives.My top strengths: Activator, Communication, Woo, Positivity, and Empathy, help me manage complex workloads, think strategically, and collaborate effectively with cross-functional teams.Specialties: Digital Marketing, Google Campaign Manager, Google Tag Manager, Google Analytics, Content Management Systems (Drupal, Wordpress, Shopify), Social Media, HubSpot, Website Strategy, Data Analysis

Experience

1. Client Relations Specialist

   Grapevine

   Jan 2025 — Present

   Act as a strategic marketing and business consultant to dental practices, developing integrated marketing strategies aligned to practice growth goals while evaluating operational performance to ensure marketing generated leads convert into new patients- Partner with paid media and SEO teams to design marketing strategies focused on new patient growth, leveraging paid search, social media, and conversion focused website and landing page experiences- Lead website strategy and development, managing the agency’s custom website process from discovery and kickoff through timelines, design, and stakeholder alignment to deliver user focused, conversion driven websites- Own marketing performance management by analyzing website engagement, campaign results, and funnel metrics to identify optimization opportunities and continuously improve lead quality and volume- Serve as a cross-functional strategic leader, collaborating with internal teams to evaluate, evolve, and implement improved processes, tools, and best practices that increase efficiency, consistency, and overall agency performance- Utilize HubSpot CRM tool to centralize client communication, track deal progress, and ensure visibility and alignment across teams.

Education

• Northwest Missouri State University

  Master of Business Administration - MBA, Marketing

  2025 — 2026

• University of Nebraska-Lincoln

  Bachelor of Science in Business Administration, Marketing and Finance | Sales Excellence Certificate