Kaylee Riemann
SEM Manager at LendingTree
- Role
- Sem Manager at LendingTree
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kaylee Riemann
I am a passionate marketer and leader who believes in the power of creativity and data…
Experience
Sem Manager
Jul 2025 — Present · Charlotte, NC, US
Full funnel search marketing: ads, bids/bid strategies, landing pages, keyword research & reporting-Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space-Daily management of bids, spend and ROAS/CPA-Run reporting and communication of results and insights within the marketing and business vertical teams-Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed-Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency-Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space-Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams-Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and landing page), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms-Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate-Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features.
Education
Plainview-Old Bethpage John F. Kennedy High School
High School Diploma
2012 — 2016
Elon University - Martha and Spencer Love School of Business
Marketing, (B.S.B.A.)
2016 — 2020
Charles University in Prague
Business & Economics Concentration
2018 — 2018
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