Kaylee Padilla
Senior Social Media & Influencer Manager @Monster Energy
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WORK HISTORY
Senior Social Media & Influencer Manager @Monster Energy
Lead end-to-end strategic storytelling and integrated campaign development across Instagram, TikTok, and emerging platforms for two distinct brands within the M-Claw portfolio.• Own and evolve the social media and community strategy roadmap, ensuring tight alignment with overarching brand, marketing, and business objectives.• Spearhead influencer marketing initiatives from concept to execution, including talent identification and recruitment, contract negotiations, strategic briefing, and content governance.• Leverage performance analytics and platform insights to optimize content strategy, strengthen community engagement, and maximize influencer ROI.• Mentor and manage two Social Media Specialists, driving team development, operational excellence, and consistent, high-quality execution across channels.
EDUCATION
FIDM
Associate of Arts (A.A.), Merchandise Marketing
FIDM
Bachelor of Science (B.S.), Business Administration and Management, General
ABOUT KAYLEE PADILLA
Anchoring Monster Energy\'s digital presence, my role as Senior Social Media and Influencer Manager encompasses driving influencer campaigns and shaping our social media ecosystem. With a Bachelor of Science in Business Administration and Management from the Fashion Institute of Design & Merchandising, my educational background lays the groundwork for strategic digital marketing initiatives that resonate with our audience and uphold the company\'s innovative edge.The successful launch of the REIGN trademark and the management of creator partnerships showcase our team\'s commitment to impactful digital storytelling and trend anticipation. Our collective efforts ensure brand objectives are not only met but surpassed, cementing Monster Energy\'s position as a digital leader in the fast-paced energy drink sector.
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