Kaylee Johnson
Director, Research & Data Analytics
- Role
- Director, Research and Data Analytics at TeenVoice
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kaylee Johnson
I received my Ph.D. in Political Science from the University of Massachusetts Amherst. I have expertise in survey research methodology, statistical analysis, market research, and in analyzing public opinion, political behavior, and political communications.At ASA, I am the primary research analyst and project manager for syndicated consumer research initiatives focused on audience behaviors, attitudes, and needs as well as for digital product development, enhancement, and impact. I use quantitative and qualitative analytics techniques including survey experiments, regression, factor analysis, in-depth interviewing, content analysis, and focus groups to produce strategic insights about teens that inform ASA\'s research production and digital product offerings.Prior to joining ASA, I served as a UMass Poll fellow and the Program Coordinator for UMass Women into Leadership in addition to teaching courses for the University of Massachusetts Amherst as an independent instructor.
Experience
Director, Research and Data Analytics
Jul 2025 — Present · Boston, MA, US
Syndicated Research Leadership- Direct the execution of TeenVoice’s syndicated research, ensuring reports provide actionable insights on teen trends/behaviors- Oversee the research process, from study design through data collection, analysis, and insights generation, ensuring high-quality analysis, compelling storytelling, and effective engagement with creative partners, product managers, and marketing and sales stakeholders- Evaluate emerging trends in the youth market to inform strategic development of future research.Custom Research Oversight and Execution- Manage client-driven research projects, ensuring self-directed surveys flow through moderation, data collection, and delivery, while full-service surveys are designed, executed, and analyzed to provide high-value insights- Collaborate with internal teams and external clients to refine research objectives and methods for custom survey initiatives- Ensure the effective use of quantitative research methodologies and analytics to deliver data-backed insights to clients.Team Management & Development- Supervise and mentor research staff, fostering professional growth and analytical excellence- Provide guidance on best practices for survey design, data analysis, and reporting- Foster an enterprise-wide culture of innovation in research processes, methodologies, and insights delivery.Research Methodology & Data Analytics- Ensure rigorous research methodologies, leveraging advanced quantitative analysis techniques to generate insights- Utilize analytics platforms to conduct high-quality research to refine the syndicated research portfolio- Integrate survey findings with broader data-driven insights in partnership with Data Analysts.Strategic & Client-Facing Responsibilities- Present research findings to internal/external stakeholders, translating complex data into strategic, compelling narratives- Participate in prospect engagements, speaking opportunities at events, and webinars.
Education
University of Massachusetts Amherst
Doctor of Philosophy (Ph.D.), Political Science and Government
2013 — 2019
University of Massachusetts Amherst
Master of Arts - MA, Political Science and Government
2013 — 2016
Stonehill College
Bachelor’s Degree, Political Science, International Studies
2008 — 2012
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