Kaylee D.

About Kaylee D.

Hi, I’m Kaylee. I’m a Master of Management Studies candidate at Duke Fuqua, passionate about marketing that connects data, storytelling, and people. At Boston University’s official social media, I created culturally relevant content for international audiences and used performance data to turn insights into strategy, contributing to a 15% increase in share rate and 20% audience growth. I enjoy turning data into insights and translating them into content and campaigns that actually resonate. My experience spans social media, content strategy, and marketing analytics, where I’ve worked across both execution and strategy. I’ve also led teams in fast-paced environments, including serving as President of a 60+ member organization, where I focused on building a collaborative and supportive team culture. I’m a big team person and value strong communication, reliability, and positive working relationships. As a bilingual English and Mandarin speaker, I bring a cross-cultural, human-centered perspective to my work. I’m currently seeking full-time roles in marketing analytics, marketing coordination, or business development.

Experience

1. Account Executive

   We Are Social

   May 2024 — Present · Beijing, CN

   Major Client: ReFa China(a high-end beauty instrument company from Japan)Other clients: Audi China, Acer, Predator- Manage internal and external communication to ensure seamless collaboration and alignment- Oversee social media operations across multiple platforms for ReFaOfficial China- Craft detailed reports and conduct data analysis to inform strategic decision-making- Set KPIs and develop actionable plans, guiding the direction of marketing campaigns- Conduct competitive analysis, and plan and coordinate overall marketing efforts, contributing to the brand\'s success in the Chinese market.

Education

• Boston University

  Bachelor's degree, Advertising

• Duke University - The Fuqua School of Business

  Master of Management Studies