Kayla Stepanek
Marketing Manager at Gardiner
- Role
- Marketing Manager at Gardiner
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Kayla Stepanek
Organized and energetic marketing professional specializing in digital marketing, content…
Experience
Marketing Manager
Jul 2022 — Present · Cleveland, OH, US
Lead go-to-market strategy for five business units, aligning marketing campaigns with corporate goals and sales priorities.•Develop and execute multi-channel marketing campaigns (email, social media, Google Ads, content, and events) that increased direct website traffic by 36%, LinkedIn followers by 10.3%, a 10% increase in email CTOR, and a 22% increase in MQL within one year.•Direct content and collateral creation (think pieces, case studies, brochures, and presentations) to strengthen brand awareness and sales enablement.•Oversee website management and SEO initiatives, resulting in in a 7% decrease in website load time, a 22% increase in organic website traffic, and a 43% increase in keyword ranking.•Led a company-wide rebrand, modernizing visual identity and messaging across all marketing channels.•Plan and execute industry conferences and events, improving ROI and driving qualified leads for sales teams.•Manage and coach a team of three marketers, fostering collaboration and high performance.
Education
Miami University
Double Major in Interactive Media Studies and Strategic Communication
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