Kayla Rose T.

About Kayla Rose T.

As a multidisciplinary Technical Writer and Digital Content Strategist, I bridge the worlds of technology, design, and storytelling. My career spans SaaS, UX, media, and entertainment giving me a unique ability to translate complex ideas into engaging, user‑centered content across platforms.I specialize in creating documentation and digital experiences that are intuitive, accessible, and aligned with product and business goals. Whether I’m developing user guides, optimizing help centers, or shaping cross‑platform marketing campaigns, I bring a detail‑driven, collaborative, and audience‑focused approach to every project.Notable Impacts Identified and resolved critical gaps in technical and UX documentation, improving clarity, consistency, and team alignment Strengthened cross‑department communication by establishing documentation workflows that supported Admin, Design, and Product teams Built data‑informed content checkpoints that increased adoption, improved user experience, and enhanced productivity across development teamsEntertainment & Media Experience Digital Marketing Manager, Peerless Magazine• Drove a 6% increase in website traffic and a 16% boost in Instagram engagement through targeted campaigns and interactive content• Co‑led digital strategy for Faces of Fashion 2025, amplifying emerging influencers across Instagram, TikTok, YouTube, and editorial features• Produced high‑impact visual content, including video trailers, BTS footage, and curated photo carousels• Managed influencer partnerships, brand sponsorships, photoshoots, and multi‑platform storytelling initiatives Talk Show Production Intern, NPR – Connecticut Public• Researched and vetted topics for the NEXC news blog to support audience engagement• Assisted in producing live and pre‑recorded shows, including Where We Live and The Colin McEnroe Show• Drafted scripts, interview questions, and digital content under tight deadlines• Coordinated guests, screened listener calls, and supported cross‑platform content production• Contributed to audio editing, continuity, and remote recording workflowsLeadership Areas of ExpertiseCore Competencies Technical Writing Editing & Proofreading User Guides & Manuals Help Articles & FAQs Conversational & Procedural WritingTechnical ToolsJira Tableau Salesforce Canva Fondant ZeroHeight Figma SFDC Confluence Microsoft TeamsGoogle DriveFor more information about my work, please reach out with your inquiries here: k••••••••@gmail.com

Experience

1. Digital Marketing Manager

   Peerless Magazine

   Jul 2024 — Present · Atlanta, GA, US

   Executed targeted marketing campaigns to drive a 6% increase in website traffic and a 16% boost in Instagram engagement through innovative content strategies and interactive posts.Help lead the digital marketing strategy for Faces of Fashion 2025, a multi-platform campaign amplifying emerging fashion influencers, generating engagement across Instagram, TikTok, YouTube, and blog features.Developed and executed a comprehensive content calendar, integrating influencer spotlights, video interviews, social media rollouts, and event recaps to drive audience engagement.Managed influencer collaborations and partnerships, including coordinating brand sponsorships, overseeing photoshoots, and curating digital storytelling to enhance campaign reach.Produced high-impact visual content by directing video trailers, BTS footage, and curated photo carousels, ensuring brand consistency and audience engagement across platforms.

Education

• CT State Capital

  Associate's degree, Business, Management, Marketing, and Related Support Services

• Eastern Connecticut State University

  Bachelor's degree, Communication, General