Kayla Herrera

Social Media Community Manager @Scholastic

Portland, OR, US

As a Social Media Community Manager at Scholastic, I use social listening to track and analyze online conversations, ensuring our messages resonate with educators, parents, and young readers. I adeptly manage real-time crisis communications and monitor sentiment trends to guide content strategies and community engagement. My role supports Scholastic in maintaining a proactive presence in crucial discussions, helping to shape a supportive and informed community around literacy and learning.