Kayla Repp

WORK HISTORY

EDUCATION

SKILLS

ABOUT KAYLA REPP

I\'m a data-driven strategist passionate about leveraging insights to inform business decisions and solve critical challenges. I thrive in fast-paced environments, leading teams to unlock complex data ecosystems and drive data-centric storytelling. I\'m currently the Digital Analytics Manager at Ford Motor Company, where I manage a team of analysts who specialize in optimizing web experiences for vehicle commerce across Ford.com and Lincoln.com. Throughout my career, I have been recognized for my strategic thinking, business acumen, and natural curiosity. My leadership style fosters a collaborative and inclusive team environment, encouraging both autonomy and ownership as well as innovation through collaboration. I\'ve successfully developed and executed digital analytics programs, managed critical cross-departmental initiatives, and provided insights that informed C-suite and board-level decisions. My ability to translate business needs into IT actions and advocate for customer-centric solutions has consistently driven organizational success.Beyond my professional achievements, I am deeply committed to diversity, equity, and inclusion. I co-founded and was a steering committee member of the first employee resource group at my previous company, where I championed initiatives to foster an inclusive workplace culture. I am passionate about mentoring early professionals and developing talented data experts, believing that a diverse and inclusive team is the foundation of innovative problem-solving and business excellence. Let\'s connect and explore how we can drive success through data together.