Kayla Pippin

Senior Marketing Manager @Layton Construction

Houston, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Senior Marketing Manager @Layton Construction

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Notable wins include St. Vincent Hospital, Sierra Pacific Regional Cancer Center, MD Anderson Cancer Center | 1PC, UH Retama Community Hospital, Midland Memorial Hospital, Huntsman Cancer Institute Vineyard Campus, and multiple confidential data centers. Campaign & PR Strategy• Partner with executive leadership to prioritize marketing and PR campaigns for key business units and sectors.• Lead or delegate development and execution of campaign and PR strategies with internal teams.Pursuit & Proposal Leadership• Lead major business pursuits from early strategy through proposal development, interviews, and debriefs.• Ensure all pursuits follow the company’s quality control process, including kick-offs, reviews, and debriefs.• Drive efficient pursuit efforts by aligning teams and resources appropriately.Strategic Planning & Client Development• Collaborate with business development (BD) teams to drive strategic client planning for top clients.• Assign marketing support for high-priority client development efforts and initiatives.• Participate in key client-facing events, debriefs, and relationship-building meetings.Team & Resource Management• Supervise and mentor a team of 4–6 marketers across multiple offices.• Oversee day-to-day work, performance management, goal setting, and career development.• Lead hiring, onboarding, training, and staff development activities.Process, Tools & Systems• Promote the use of marketing tools and systems to ensure high-quality deliverables and information sharing.• Ensure team compliance with company marketing processes and systems.• Maintain strong knowledge management practices to share best work and support future pursuits.Leadership & Culture• Drive a culture of strategic positioning and early client engagement (Winning on the Left - WOTL).• Guide pursuit teams in applying the right level of effort to high-priority work.• Act as a key contributor to competitive strategy and internal marketing excellence.

EDUCATION

2011 — 2016

University of Houston-Downtown

Bachelor of Business Administration (BBA), Business Administration and Management, General

2003 — 2006

Lonestar Community College

AA, Basics

SKILLS

Resident RetentionFair HousingLease AdministrationProperty ManagementTenantYardiPropertyRentalsSocial Media MarketingMicrosoft ExcelReal Estate TransactionsLandlordsInvestorsAccounts PayableRent RollOnesiteCommercial Real EstateReal Estate DevelopmentSocial MediaMarketing StrategyBudgetsInvestment PropertiesCondosBlue MoonTrainingAsset ManagmentResidential HomesAdvertisingDispositionYardi VoyagerYardi Property Management SoftwareMarket AnalysisSalesLeasesReal EstateMarketingEvictionsApartmentsLroContract Negotiation

ABOUT KAYLA PIPPIN

I have over 20 years of sales and marketing experience in the multifamily and commercial construction industry.

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