Kayla Pippin

About Kayla Pippin

I have over 20 years of sales and marketing experience in the multifamily and commercial construction industry.

Experience

1. Senior Marketing Manager

   Layton Construction

   Dec 2023 — Present

   Notable wins include St. Vincent Hospital, Sierra Pacific Regional Cancer Center, MD Anderson Cancer Center | 1PC, UH Retama Community Hospital, Midland Memorial Hospital, Huntsman Cancer Institute Vineyard Campus, and multiple confidential data centers. Campaign & PR Strategy• Partner with executive leadership to prioritize marketing and PR campaigns for key business units and sectors.• Lead or delegate development and execution of campaign and PR strategies with internal teams.Pursuit & Proposal Leadership• Lead major business pursuits from early strategy through proposal development, interviews, and debriefs.• Ensure all pursuits follow the company’s quality control process, including kick-offs, reviews, and debriefs.• Drive efficient pursuit efforts by aligning teams and resources appropriately.Strategic Planning & Client Development• Collaborate with business development (BD) teams to drive strategic client planning for top clients.• Assign marketing support for high-priority client development efforts and initiatives.• Participate in key client-facing events, debriefs, and relationship-building meetings.Team & Resource Management• Supervise and mentor a team of 4–6 marketers across multiple offices.• Oversee day-to-day work, performance management, goal setting, and career development.• Lead hiring, onboarding, training, and staff development activities.Process, Tools & Systems• Promote the use of marketing tools and systems to ensure high-quality deliverables and information sharing.• Ensure team compliance with company marketing processes and systems.• Maintain strong knowledge management practices to share best work and support future pursuits.Leadership & Culture• Drive a culture of strategic positioning and early client engagement (Winning on the Left - WOTL).• Guide pursuit teams in applying the right level of effort to high-priority work.• Act as a key contributor to competitive strategy and internal marketing excellence.

Education

• University of Houston-Downtown

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2011 — 2016

• Lonestar Community College

  AA, Basics

  2003 — 2006

Skills

• Resident Retention
• Fair Housing
• Lease Administration
• Property Management
• Tenant
• Yardi
• Property
• Rentals
• Social Media Marketing
• Microsoft Excel
• Real Estate Transactions
• Landlords
• Investors
• Accounts Payable
• Rent Roll
• Onesite
• Commercial Real Estate
• Real Estate Development
• Social Media
• Marketing Strategy
• Budgets
• Investment Properties
• Condos
• Blue Moon
• Training
• Asset Managment
• Residential Homes
• Advertising
• Disposition
• Yardi Voyager
• Yardi Property Management Software
• Market Analysis
• Sales
• Leases
• Real Estate
• Marketing
• Evictions
• Apartments
• Lro
• Contract Negotiation