Kayla Parchia

About Kayla Parchia

WHAT I\'VE DONE: Over 9 years of experience driving excellence for creative brands in: account management, pre-production, post-production, creative strategy, experiential marketing, project management, content strategy, stakeholder management,+ event planning and execution.MY FAVORITE CAMPAIGN: I enjoyed the opportunity to lead Jordan Brand\'s family announcement of baseball Yankees captain, Aaron Judge. This launch included an episode of Mini Hoops and billboards across NYC + LA. I collaborated with my team to produce the Mini Hoops episode, and execute the photo shoot of his OOH, brand, and PR launch. HOW I APPROACH MY WORK: With a left brain, right brain way of thinking. I\'d like to think I\'m a Unicorn. Before starting a new project, I extensively research and immerse myself with the product, client or industry. Understanding the value, mission and impact inspires my creative process and the vision for the campaign or event experience. I show up energized and excited to collaborate with my team to create impactful messaging and cultural moments. I pay very close attention to minute details. I believe every touchpoint with a consumer is a moment to create an experience and leave a lasting impression. HOW I MANAGE PRIORITIES & DEADLINES: By using tools that keep me on track. That looks like Google Calendar, CRM, and a project management software. I set realistic expectations and communicate project milestones along the way. I work well independently and cross-functionally with my team to get the job done.TOOLS I HAVE UTILIZED: iFrame.o, Accountability, Workday, Simian, Hightail, Concur, BOX, Google Apps (Sheets, Slides, Docs), Slack, Zendesk, Zoom, Asana, Monday.con, Microsoft Office (Word, Excel, PowerPoint), Canva, Adobe Creative Cloud, Mailchimp, MailerLite, Honeybook, Wordpress, Planoly, Splashthat, Dropbox, & WeTransfer.MY LIFE OUTSIDE OF WORK: I’m vinyl collector, concert goer, and world traveler. I enjoy cooking, spending time in nature, reading, and spending quality time with my family and friends.

Experience

1. Property Marketing Strategist

   CBRE

   Jun 2024 — Present · Atlanta, GA, US

   A lead marketing strategist for in-house marketing agency, CBRE Calibre Creative Group. Leading and executing go-to-marketing strategies for the Atlanta market supporting 3 high-performing office leasing teams and 1 industrial leasing team across a 12 property portfolio.+ Go-to-Market Strategies - Spearheading tailored full-spectrum marketing strategies for 12 Class A trophy assets. Overseeing design and strategic execution of email campaigns, digital ad campaigns, leasing marketing collateral, events and targeted activations, websites, brand communications, marketing centers, and tour materials for high profile clients.+ Creative Direction - Develops and oversees design strategy for property marketing materials that communicate to niche target audiences and prospects. Leads research discovery, ideates and collaborates cross-functionally with teams, and conceptualizes marketing materials. Creates strategic briefs, oversees the design process, copy development, and creative storytelling. Facilitates reviews between brokers and clients, and deployment of materials to external audiences across the marketing campaign. Supports 40+ separate deliverables at one given time.+ Stakeholder Engagement - Manages 11 different high profile clients including real estate groups and developers. Operates in excellence with tailored client care, thoughtful and effective communication, sharing of project milestones, and data reporting.+ Event Production - Executing on the marketing calendar, producing activations and broker events for 12 properties simultaneously with ongoing deliverable management. As of Q3 2025, worked cross-functionally with brokers, clients, vendors, and property management to produce 7 successful events with a 80% conversion rate of RSVPs to attendance. Manages the rollout, promotion, logistics, and overall event execution.

Education

• Georgia State University

  Bachelor of Arts (BA)

  2013 — 2015

• University of Mississippi

  Bachelor of Fine Arts (BFA)

  2011 — 2013

Skills

• Conflict Resolution
• Acting
• Film
• Receptionist Duties
• Social Media Management
• Customer Service
• Youtube
• Voice Over
• Microsoft Office
• Research
• Customer Satisfaction
• Editing
• Digital Copywriting
• Twitter Marketing
• Strategic Planning
• Social Media
• Facebook
• Peer Mediation
• Powerpoint
• Microsoft Excel
• Dancing
• Project Management
• Windows
• Marketing
• Driving Company Car
• Broadcast Journalism
• Musical Theatre
• Blogging
• Public Relations
• Mentoring
• Event Management
• English
• Event Planning
• Singing
• Social Networking
• Brand Awareness
• Navigation
• Social Media Marketing
• Microsoft Word
• Radio Broadcasting