Kayla Palm
Marketing Strategy & Planning l Segment Strategy l Product Marketing l Integrated Marketing I Customer Experience
- Role
- SVP Deposits & Mortgage Integrated Marketing Leader at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kayla Palm
Senior marketing strategist with extensive experience leading integrated marketing in the banking sector, both in B2B and consumer marketing. Change agent who embraces paradigm shifts and turns white-space into opportunities leveraging customer insights. Manages effectively across complex operating models developing realistic plans that meet organizational goals and drive growth. Skilled relationship manager and collaborative leader with a track record of developing top talent, and leading high-functioning teams. Winner of industry awards. Specialties include: Marketing Strategy & Planning • Segment and Product Marketing • New Products/Value Propositions • Strategic Alliances/Partnerships • Integrated Advertising Campaigns • Digital & Traditional Marketing
Experience
SVP Deposits & Mortgage Integrated Marketing Leader
Aug 2022 — Present · Charlotte, NC, US
Education
University of North Carolina Wilmington
Bachelor of Science Degree, Marketing, Minor in French
1991 — 1995
Skills
- Relationship Management
- Retail Banking
- Advertising
- Customer Insight
- Brand Management
- Vendor Management
- Competitive Analysis
- Cross-Functional Team Leadership
- Leadership
- Analytics
- Database Marketing
- Marketing Research
- Marketing Management
- Digital Marketing
- Multi-Channel Marketing
- Product Marketing
- Cross Selling
- Online Marketing
- Marketing Strategy
- Strategic Planning
- Product Development
- Strategic Alliances
- Segment Marketing
- Retail Marketing
- Public Relations
- Market Research
- Segmentation
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