Kayla Novak
Senior Marketing Manager | Digital Strategy | Campaign Development | CMS/CRM Workflows & Automations | Strategic Marketing Plans | Event Management | Budgeting
- Role
- Senior Marketing Manager at BAYCOM, Inc.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kayla Novak
What’s my greatest strength? Turning a simple idea into a full-blown marketing campaign…
Experience
Senior Marketing Manager
Jun 2024 — Present
As the Senior Marketing Manager, I sit on the BAYCOM leadership team and lead our marketing execution by devising, implementing, overseeing, delegating and executing marketing and communication strategies. • Lead GenerationDevelop strategies and tactics to market BAYCOM and drive lead generation for qualified right-fit sales opportunities. Develop CMS automations & workflows for form submissions and streamline the leads & opportunity process for sales team. Provide instant feedback and additional information to prospects/customers who fill out any form on our website w/ additional automations put into place. • Paid AdsWork closely with digital agencies to execute a variety of organic and paid acquisition channels - Google/Microsoft/Bing Ads, Facebook/LinkedIn Ads, pay-per-click campaigns, performance analysis reports and more • Marketing CampaignsManage and deploy successful marketing campaigns and own their implementation from ideation to execution. Examples include: Security bundle deals, Radio upgrade promotions, Panasonic Smart Compliance education, etc.(Website LP, specific forms, emails, social media, paid ads, collateral, workflows & automations, reporting & analytics, ROI) • Marketing Team Collaborate with OwnersEdge (ESOP holding-company) marketing team to develop growth plans for the organization, yearly & quarterly goals for BAYCOM specifically, marketing budget & forecasts, marketing co-op management and submissions, analytics and reporting, and more. • Tradeshow & Event Management Manage tradeshow calendar of 40+ events per year and growing! • Marketing Material Approvals Oversee and approve marketing materials for our website, blog, social media, brochures, trade show materials, promotional orders and more.
Education
University of Wisconsin-Whitewater
Bachelor of Business Administration (BBA), Marketing with an Emphasis in Digital Marketing
2012 — 2016
University of Wisconsin-Whitewater
Master of Business Administration (MBA)
2019 — 2021
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