Kayla Muraoka
Associate Lifecycle Marketing Manager @MasterClass
Signup · Get unlimited contacts
WORK HISTORY
Associate Lifecycle Marketing Manager @MasterClass
NY, US
Push Notification Growth: Scaled weekly engagement push notification program, tripling monthly active viewers attributed to the channel; now drives 38% of all attributed views, up from 10%.Targeting Improvements: Boosted push open rates by 25% QoQ in underperforming segments through smarter targeting and audience-content mapping.AI-Powered Automation: Built custom GPTs to automate newsletter modules, saving 4 hours/week and improving content consistency.Free Trial Lifecycle Strategy: Drove strategy and execution for free trial launches (e.g, LinkedIn Premium, Klarna, On Call AI), including offer design, lifecycle messaging, and onboarding emails.AI Product Launch Comms: Led lifecycle comms strategy for launching celebrity coaches on MasterClass On Call, boosting awareness and engagement.Cross-Functional Launch Execution: Collaborated across legal, product, creative, engineering, and analytics to bring product and marketing launches from strategy to execution.Email Capture Optimization: Revamped email capture flow copy using A/B tested urgency and reassurance messaging, driving +50% conversion lift.
EDUCATION
Nanzan University
Japanese Studies
Santa Clara University
Bachelor of Science - BS
Stevens Institute of Technology
Business/Commerce, General
Mid-Pacific
High School
UC Berkeley Extension
Full Stack Web Development Certificate
ABOUT KAYLA MURAOKA
Lifecycle marketing manager with 4+ years of experience building data-informed…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.