Kayla Mancuso
Project & Account Management | Digital Marketing Strategy | Brand Growth & Client Success
- Role
- Marketing Manager at Urban Pace
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kayla Mancuso
I’m a results-driven marketing professional with experience leading integrated campaigns,…
Experience
Marketing Manager
Jun 2024 — Present · DC, US
Lead strategic multi-channel marketing campaigns (digital, print, social, and events) to drive brand awareness, lead generation, andbuyer engagement.Oversee cross-functional project teams across 10+ developments, ensuring all initiatives align with business objectives, timelines, andKPIs.Manage paid advertising on Google, Meta platforms, Zillow, geofencing networks, and local vendors to expand market reach andconvert qualified leads.Build and monitor media schedules and budgets, leveraging data to optimize spend and maximize ROI.Conduct in-depth marketing analytics and reporting to track performance, identify trends, and refine strategies for improved campaigneffectiveness.
Education
Ithaca College
Integrated Marketing Communications
2017 — 2021
Universitat Autònoma de Barcelona
Study abroad
2019 — 2019
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