Kayla Greenwood
Senior Manager, Digital Marketing @C.H. Robinson
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WORK HISTORY
Senior Manager, Digital Marketing @C.H. Robinson
Responsible for the strategy and execution of digital marketing initiatives across digital channels in Adobe Marketo and Braze platforms. Lead team of high performing digital marketing managers executing communications at scale across all brands, divisions and regions of C.H. Robinson. Run demand generation processes in partnership with sales and technology partners. C.H. Robinson has 83K customers,$23B in freight under management, 37M shipments annually and 450K contract carriers- Own strategic planning, development, deployment of high volume of digital communications (40+M emails, 5M SMS, 2.5M in-application messages delivered annually)- Successfully drive results against enterprise performance targets- Manage customer/shipper and carrier audience segmentation - Coach and develop a team of 5 direct reports. Prioritization of work for team- Working knowledge of company data and 3rd party software integrations- Ensure brand and messaging consistency across communications- Partner with internal technology, data science, product and sales teams- Develop and present strategies, results, learnings, and recommendations
EDUCATION
Minnesota State University, Mankato
BS, BA, Marketing, Spanish
Wayzata High School
High School
Costa Rican Spanish Institute (COSI)
Spanish
SKILLS
ABOUT KAYLA GREENWOOD
Strategic, analytical and creative senior marketing leader. Expert in strategic communications work across digital channels, marketing technology platforms, cross-functional collaboration, presentation of ideas and results, people and project management.Energetic leader of a high performing digital marketing team. Successfully delivers results against enterprise performance targets. Experience working at both small, privately held (tech SaaS startup) and large, publicly held (Fortune 200) corporate environments. Strengthsfinder: Futuristic | Strategic | Achiever | Ideation | Individualization
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