Kayla Good

Experience

1. Marketing Manager

   Trupanion

   Feb 2023 — Present

   Own digital, lifecycle and CRM strategy across the U.S. & Canada, managing web and automated journeys (email & SMS) to drive acquisition and conversion.Lead testing roadmap for segmentation, personalization, and CRO, designing A/B & multivariate experiments within Marketo and Optimizely (landing page testing).Develop KPI dashboards in partnership with data ops team and present lifecycle performance and insights to senior leadership. Manage & coach a team, instilling data-driven creative experimentation and marketing automation best practices.Collaborate with the brand & creative team to ensure brand alignment on design and communications.Partner with agency to align digital strategies with paid strategies across Meta, Google, affiliate, and direct mail, including asset reviews and managing approvals. Partner with affiliates (e.g, State Farm) and internal member teams to align acquisition initiatives. Utilize Asana for campaign project management, approvals, and cross-functional collaboration.

Education

• Creighton University

  Bachelor’s Degree, Marketing - Emphasis on strategic communication

  2012 — 2016

• Creighton University

  Bachelor of Science, Business Administration and Management, General

Skills

• Microsoft Word
• Microsoft Excel
• Leadership
• Pc
• Community Management
• Social Media Marketing
• Event Planning
• Customer Service
• Microsoft Office
• Online Marketing
• Mac
• Lean Startup
• Public Speaking
• Start-Ups
• Marketing Communications
• Startup Development