Kayla Ellsworth
Marketing & Business Development Leader | Award-Winning Marketer | Strategist & Visibility Builder
- Role
- Senior Vice President, Marketing & Business Development at The Grossman Group
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Kayla Ellsworth
I’m a marketing and strategic communications leader with expertise in internal and digital communications, executive visibility, leadership development, executive team building, and research. I like to take stretch goals, visions and ideas and build the plans that achieve them. In my 16+ years’ experience working in agencies, as an educator and freelance consultant, my unique approach to do-more-with less to achieve big results has helped brands achieve: Significant Growth: Build brand foundation and growth strategies rooted in strategic marketing and executive visibility/thought leadership to deliver record growth, top-performing SEO and earn industry awards. Visibility and Brand Recognition: Design and implement executive and brand visibility plans that have earned top blog recognitions, the sought-after Certified Speaking Professional (CSP) accreditation through the National Speakers Association, significant LinkedIn growth and awards for five leadership and communication books. Highly-desired Press Coverage: Led PR campaigns on internal communications and leadership topics earning placements in CBS MoneyWatch, Chicago Tribune, Forbes, LA Times, NBC Nightly News, Today.com, WSJ.com and more. Leadership Engagement and Alignment on Corporate Strategy: Design unique and memorable experiences at executive leadership meetings for some of the world’s best-known brands that engages leaders in the content, helps them understand the path forward and be prepared to bring their teams along on the journey, resulting in improved scores across core business metrics. Leadership Development that makes an impact: Facilitate YOY 180° and 360° leadership development assessments, build and coordinate development trainings and design team-building segments of key meetings with executive leaders. Industry Awards: Work has been recognized by the American Business Award’s Gold Stevie, PR Week Awards, PRovoke’s Silver Sabre, IABC’s Gold Quill, Ragan\'s Video, Visual & Virtual Awards, and PRSA’s Skyline Awards. Throughout my career, I have partnered with a wide range of clients, some of which include: Affinia Hotels, Astellas, DuPont Pioneer, Hillrom, Health Quest, International Aerospace Environmental Group (IAEG), The James Hotel, Land O’Lakes, Levy Restaurants, Park Hyatt, SC Johnson, Stanley Black & Decker and Tenneco, along with start-up founders, small business owners and entrepreneurs across industries.
Experience
Senior Vice President, Marketing & Business Development
Dec 2023 — Present · Grand Rapids, MI, US
Education
Columbia College Chicago
Bachelor's Degree
Skills
- SEO
- Strategy
- Strategic Communications
- Social Media
- Hubspot
- Email Marketing
- Event Management
- Crisis Communications
- Social Networking
- Event Planning
- Blogging
- Lead Generation
- Leadership
- Inbound Marketing
- Integrated Marketing
- Marketing
- Public Relations
- Internal Communications
- Media Relations
- Editing
- Salesforce.com
- Copywriting
- Social Media Marketing
- Press Releases
- Marketing Strategy
- Newsletters
- Marketing Communications
- Customer Service
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