Kayla Beck

About Kayla Beck

Specialties: Email marketing, digital media, social media, martech, editing, quality assurance.

Experience

1. Director Marketing Operations

   Southwest Airlines

   Oct 2024 — Present · Dallas, TX, US

   Responsible for the operations and digital advancement of the Marketing Department. Leads a Team of cross functional technical and business Employees/Contractors that effectively and efficiently execute programs, promotions and technologies in support of the department. Proactively develops and recommends technical solutions that modernize and streamline processes and enhance our ability to interact with our Customers on a more personal basis. This entails casting a vision, defining the roadmap and prioritizing for Marketing’s current and future state needs. Leadership includes the following Teams: technical Audience Development (Business Systems Analysts), Front-End Web Content Development, Email Development and Quality Control in addition to Campaign and Project Management. Activities include ensuring executional excellence in our day-to-day operations, advocating for optimizations within current stack and net new Marketing capabilities, and establishing a strong multi-department relationship to drive our path foward.

Education

• Arizona State University

  M.A., English, Rhetoric & Composition

  2010 — 2012

• St.Edward's University

  Bachelor's, English

  2005 — 2008

Skills

• Lyris
• Marketing Communications
• Facebook
• Online Marketing
• Wordpress
• Creative Direction
• Publishing
• Non-Profits
• Advertising
• Blogger Outreach
• Bronto
• Nonprofits
• Digital Media
• Social Networking Sites
• Copy Editing
• Marketing
• Google Analytics
• Blogging Software
• Corporate Blogging
• Mailchimp
• Strategic Communications
• Editing
• Social Media Marketing
• Gammadyne
• Web Design
• Email Marketing
• Blogger
• Social Networking
• Blogging
• Blog Management
• Non-Profit Marketing
• Web Content
• Html
• Exacttarget
• Public Relations
• Graphic Design
• Social Media