Kayla Beatty
Director of Marketing & Brand | Growth Architect | Fractional CMO for Vision-Led Brands
- Role
- Local Marketing Lead at Volo Sports
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kayla Beatty
Strategic marketing leader with 10+ years building brands that scale, convert, and…
Experience
Local Marketing Lead
Feb 2024 — Present · Denver, CO, US
I lead local marketing strategy and execution for Volo’s Denver market, aligning community engagement, player retention, and growth initiatives with national company goals.I built a full-market strategy from the ground up, strengthening community integration, optimizing CRM and acquisition funnels, and driving measurable growth across all leagues and programs.Highlights:Launched and marketed Club Volo SoBo, driving early player engagement and community retention by aligning local activation with national brand priorities.Secured strategic partnerships with DNVR, Westword, Cornerstone Apartments, and other prominent organizations, expanding brand visibility and strengthening our market position.Collaborated cross-market to design scalable marketing playbooks, empowering local teams with actionable strategies and resources.Optimized a $300K+ marketing budget, reallocating spend to high-ROI initiatives, resulting in improved player acquisition and higher retention rates across key venues.Partnered with national leadership to identify operational gaps and served on the hiring team for key roles, including the VP of Lifecycle Marketing, to strengthen CRM, retention, and player journey initiatives.I operate at the intersection of marketing strategy, community building, and growth, focused on delivering sustainable, scalable impact in a competitive and evolving sports and recreation space.
Education
University of Mississippi
Bachelor’s Degree, Communication, Journalism, and Related Programs
2014
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