Kayla Green

About Kayla Green

I build communities and create social content where people genuinely want to show up. Not because they have to, but because they feel seen, connected, and valued. Over the past 5+ years I\'ve worked at the intersection of community management, social media strategy, and brand storytelling. At Gartner I built an ambassador program from scratch to 100+ members, increased retention by 32%, and grew a peer community of Director+ executives in Sales and Information Security. I created a virtual ambassador networking event from the ground up, from ideation to execution, that drove higher platform and program engagement and became a repeatable model when I mentored two colleagues, helping them hit their quarterly goals. I manage end-to-end virtual events including invite lists, registration, briefing documents, and post-event follow up across ambassador roundtables, client group discussions, and networking experiences. Before Gartner I managed brand social channels and influencer relationships at a consumer wellness brand, led Instagram Stories creative direction at Greenwich St. Jewelers where I grew Story views and engagement for a high-end New York jewelry brand, and supported social media strategy at a marketing agency. Across those roles I learned how to move fast, spot cultural moments, and turn community insight into content that drives measurable results. I\'m most energized when I\'m building something that means something to the people in it. Whether that\'s an ambassador program, a virtual event, or a piece of content that makes someone feel like the brand gets them. If you\'re looking to build and scale a community, grow your social media presence, or create content that connects with your audience, let\'s talk. Always open to collaborating, sharing ideas, or grabbing a coffee.

Experience

1. Senior Community Manager

   Gartner

   Feb 2025 — Present

   Increased retention by 32% by building genuine relationships with executive members and keeping them engaged long term- Collected member feedback and tracked community KPIs to improve retention and participation by 47%- Created and distributed bi-weekly newsletters to Ambassadors, boosting open rates by 52% through optimized send times- Led a virtual ambassador networking event from conception to execution, increasing ambassador engagement in programming by 18%- Built and scaled an ambassador program from 0 to 100+ members through a structured multi-touchpoint recruitment strategy- Recruited 68+ ambassadors in under two days at a three-day conference, expanding community reach and diversity- Developed and executed community engagement strategies including live AMAs, roundtables, and virtual programming to drive participation- Reported on community health including engagement rates, community sentiment, and participation data via PowerBI to inform growth strategy- Managed grassroots initiatives and activation campaigns to increase platform membership and engagement- Moderated platform discussions to enforce community guidelines, address concerns, and maintain a safe inclusive environment- Mentored two colleagues formally and informally, supporting their professional development and helping them hit quarterly goals- Promoted to Senior Community Manager overseeing a larger more active community in Information Security

Education

• Fashion Institute of Technology

  Bachelor of Science - BS, Advertising and Marketing Communications

  2015 — 2019

Skills

• Event Planning
• Customer Service
• Marketing
• Facebook
• Marketing Strategy
• Photoshop
• Social Media
• Sales
• Microsoft Word
• Microsoft Excel
• Teamwork