Kayla W.

Director of Business Development

Role
Director of Business Development at C&W Services
Location
Jacksonville, FL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Kayla W.

Kayla Willis is a high powered, strategic Deal Maker and Sales Expert within the real estate industry. She is a well versed and highly motivated and delivers tremendous value to our clients.

Experience

  1. Director of Business Development

    C&W Services

    Apr 2025 — Present

    Spearhead the full business development lifecycle — from market research and lead generation to partnership negotiation and client onboarding.Identify and evaluate new market opportunities, emerging industry trends, and competitor activities to inform strategic planning.Build and nurture strong relationships with C-suite executives, decision-makers, and strategic partners across target industries.Collaborate closely with marketing and product teams to tailor solutions that meet customer needs and strengthen value propositions.Drive pipeline growth and conversion by optimizing outreach strategies, CRM workflows, and sales enablement processes.Lead contract negotiations and pricing discussions to maximize deal value while ensuring long-term client satisfaction.Provide executive-level reporting on KPIs, pipeline performance, and business forecasts.

Education

  • Valdosta State University

    Bachelor of Arts (BA), Communications

    2006 — 2010

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