Kayla Sustad
Head of Employer Brand and Recruitment Marketing at The Cigna Group with expertise in Omni-Channel Marketing
- Role
- Head of Employer Brand and Recruitment Marketing at The Cigna Group
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Kayla Sustad
At The Cigna Group, my focus as Head of Employer Brand and Recruitment Marketing is on nurturing our talent brand. This includes managing a robust omni-channel advertising portfolio that has seen a 112% increase in website traffic year over year. My leadership has been central to the revitalization of our Employer Value Proposition, elevating our brand presence with over 6 million impressions annually.Partnering with cross-functional teams, we\'ve harnessed corporate marketing and campaign strategies to amplify talent engagement by 91%. Strategy execution extends too overseeing a quarterly newsletter with over a million subscribers and maintaining an open rate consistently above 20%. Our team\'s innovative approach to recruitment marketing has successfully doubled expected lead generation, illustrating my commitment to driving strategic change and building a compelling, cohesive employer brand narrative.
Experience
Head of Employer Brand and Recruitment Marketing
Feb 2021 — Present
Education
University of Minnesota Duluth
B.A.A. Secondary Education, History
2002 — 2006
University of St. Thomas
Master of Business Communication, Marketing/Marketing Management, General
2012 — 2014
Skills
- Strategic Planning
- Marketing
- Training
- Microsoft Excel
- Event Planning
- Social Media
- Customer Service
- Instructional Design
- Account Management
- Curriculum Design
- Public Speaking
- Research
- Teaching
- Leadership
- Management
- Microsoft Word
- Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.